Glossary
ROAS (Return on Ad Spend)
ROAS is ad revenue divided by ad spend. A ROAS of 5 means every $1 spent on ads brought in $5 in sales.
ROAS is the inverse of ACOS: an ACOS of 20% equals a ROAS of 5.
Learn more in our Google Ads guides.
Related terms
Want this done for you?
Our 100% USA team manages your Amazon store, Amazon Ads, Shopify, Google Ads and AI ads. We take the whole load off your plate, all in-house. Stuck with another agency's mess? We fix that too.