Glossary
SKU (Stock Keeping Unit)
A SKU is the seller's own code for tracking a specific product and variation in inventory.
Unlike an ASIN or UPC, a SKU is created by the seller and only needs to be unique within their own catalog.
Learn more in our Amazon guides.
Related terms
Want this done for you?
Our 100% USA team manages your Amazon store, Amazon Ads, Shopify, Google Ads and AI ads. We take the whole load off your plate, all in-house. Stuck with another agency's mess? We fix that too.